July 11, 2014
by Henriette Stieger
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Tourism analysis 2014: trends, travel intentions and destinations

The research study “tourism analysis 2014” has been conducted by the German foundation “Stiftung für Zukunftsfragen” (an initiative of British American Tobacco). A representative sample (n= 4.000) of the German population above 14 years was survey in personal (face-to-face) interviews. … Continue reading

July 2, 2014
by Henriette Stieger
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Customer Engagement through Social Media: Limburg Picture Puzzle

The digital, fast-changing world rapidly demands something new, something exciting to stand out in the crowd. Furthermore, one will create added value for users, wants to entertain him and challenge him. As a tourist destination, you also want to generate … Continue reading

April 23, 2014
by COMPASS
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Mystery Checks to measure service quality in tourism industry

During childhood probably everybody has dreamed about it and also for a lot of adults it is an exciting idea: To assume another identity. What at first sounds like a thrilling adventure à la James Bond, can also occur in … Continue reading