hardly any other topic that moves the world of tourism planning as much as the
digital transformation. A lot is already happening on national as well as
federal state level and recently the topic of Open Data has also reached the
tourism industry. Discussions about the
requirements that the semantic web brings with it and the needs of customers,
who want to receive relevant and up to date data all the time, are topic of podium
discussions, during bar camps and in everyday lives of destination managers. The necessary
platform and corresponding software is provided by technical suppliers.
Regional tourism associations are working – sometimes faster, sometimes slower
– on appropriate strategies to ensure that the guests receive the most relevant,
up-to-date and high quality data possible. Be it as a marketing measure or as a
practical orientation aid on site.
How comprehensive must a tourism strategy be and what
information is actually needed? In short: less is more! The world of tourism
planning is becoming more and more complex – focusing on core tasks and
orientation towards implementation is the key to successful DMOs.
A review of the symposium of the “AG Historische Stadt- und Ortskerne” (working group focusing on historic city centers) in Detmold on 11th October 2018:
Almost 100 participants
had travelled from all corners of North Rhine-Westphalia to Detmold to spend a
day exploring the tourist potential of their historic cities. The program was
varied and offered plenty of opportunities for lively discussions alongside the
trail network in the district of Euskirchen will be completely revised by the
end of 2019. The funding project will reduce the entire network of circular
hiking trails from 1,600 km to around 1,145 km. At the same time, the quality
will be upgraded to meet the high demands of today’s and tomorrow’s generation
of hikers and to increase the value-adding effects of hiking tourism in the
Wendland? Where’s that? And what’s so special about it? Since 2016, COMPASS has been entrusted with the task of answering this question and developing and communicating the recreational and experiential value of a unique, rural region in Germany. After 3 years of tourism marketing, which began with the strategic development and positioning of the destination brand “Wendland.Elbe – naturally creative” it can be summarized: the Wendland region appeals, arouses curiosity and those who have been here soon return.