December 17, 2014
by COMPASS
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The potential of a Conjoint Analysis in tourism research

An essential requirement for the success of a company is the profound knowledge of its customer’s needs and preferences. Market research is the tool for companies to investigate and analyze these preference structures of customers. Among the many different approaches … Continue reading

March 25, 2014
by Martina Leicher
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How to measure trade fair success?

The ITB 2014 once again is over, the booths are dismantled and the exhibitors from all over the world are back at their desks. After the follow-ups with the most important customers, feedback sessions with the own fair staff are … Continue reading

September 18, 2013
by Martina Leicher
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An app for a survey – using the example of the Best Exhibitor Award on the ITB

ITB Berlin 2013 – that meant  10,086 exhibitors from 188 countries. This made a total of nearly 4,000 booths. Since 2000, all booths at the ITB are assessed by the student trade fair team of CBS Cologne Business School to … Continue reading