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Tag Archives: focus group

March 6, 2014
by COMPASS
0 comments

Focus group discussions as a research tool

Within qualitative research there are various methods by which certain behaviors, expectations or attitudes of people can be determined. One of these are the focus group discussions. It is a moderated  discussion with mutual exchange of opinions on a specific … Continue reading →

Categories: Destination marketing | Tags: focus group, method, mobility, tourismus, tourismus @en | Permalink

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  • Henriette Stieger
  • Karsten Palme
  • Laura Selenz
  • Martina Leicher
  • Sarah Duckart
  • Silke Tosch
  • Stefan Staub
  • Steffen Gebbeken

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