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Upon completion of our federal study „Regional Building Culture and Tourism“ at the beginning of this year we went “on tour” with our study. Requested by different organizations from the tourism AND architecture/planning sector we gave lectures and attended congresses throughout the country – from Greifswald in the north to Hannover and Potsdam and up to Obercunnersdorf/Sachsen in the east and Sigmaringen and Freiburg in the south. Conclusion: There is movement in German regions! More and more people recognize: Architecture, local images and design are important for tourism – the guests are looking for authentic, unique experiences in an intact, regional environment. Beyond the field of tourism regional building creates identity between tradition and innovation and addresses everybody – departments, enterprises, planners, architects and designers. Many start to deal with concrete questions: Is there a regional building culture? Who is responsible for it? Which trends and potentials are there? Where are the synergies? At all events there were lively discussions and first concrete joint projects planned. As a result, the two “worlds” building culture and tourism converged – the first steps of a joint path are made.
In order to support the good approaches we developed together with our network partner HJPplaner a modular offer which comprises a comprehensive portfolio analysis, organization of conferences and support in city and regional marketing. Therefore, it combines all important elements of the interaction of tourism and building culture.