Around one year ago, we wrote about the European Tourism Indicator System of the EU Commission. The European Tourism Indicator System (ETIS) consists of 27 core and 40 optional indicators for sustainable destinations in order to monitor, manage and enhance sustainability of EU tourist destinations. Part of this process are three pilot phases in order to test the usability of the toolkit as well as the indicators itself. The region Zuid-Limburg, the southermost region in the Netherlands, takes part at the second pilot phase of ETIS and will be supported by us as well as by four Master students of the Cologne Business School.
The second ETIS Pilot Phase started on the 6th of April and goes to the 31st December 2014. However, in the coming weeks, we will also present them in more detail. The aim of the student project with the Cologne Business School (CBS) is to support the destination management organisation (DMO) VVV Zuid-Limburg in testing both the indicators as well as the formation of a stakeholder working group. Main focus of the indicator testing are the 27 core indicators. Prof. Dr. Dirk Reiser will see through the project in the context of the class “”Applied Sustainability in Destination Management”. I am also supporting the project as I am already working with this regions for some years and therefore, also know many stakeholders from the tourism industry as well as the overall structure of the destination. Furthermore, I am closely following the ETIS developments since the very beginning, therfore, being quite familiar with it.
Are you interested in testing ETIS yourself? Or willing to participate at the third ETIS pilot phase? Please, do not hesitate to get in contact with me.
We keep you up to date!
Have a great start into the weekend,