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Continuation of the article “Regional Building Culture and Tourism” dated 19 February 2014 (Part 1)
Since the beginning of the year COMPASS works together with our partner HJPplaner out Aken (Aix-la-Chapelle) on the research project “Regional Building Culture and Tourism” on behalf of the Federal Institute for Building, Urban Affairs and Spatial Development (BBSR) within the Federal Office for Building and Regional Planning. The aim of the study is the analysis of how architectural culture and tourism can provide new impetus in the region in a constructive interaction.
The story so far – our approach
After much research in literature and Internet good approaches and strategies in all German tourism regions were examined.
In March, the start of the project took place in form of an expert discussion at the ITB Berlin. There we discussed with professionals from the fields of building culture and tourism what the joint benefits of the two groups of actors are, which objectives are pursued in each case and what roles tourism and building culture do play in the respective work.
Then a set of criteria for the selection of projects was developed, which includes six categories with several subordinate individual criteria: Structures / Buildings, Tourist products, strategies, marketing, regional reference, process. In addition, we have defined exclusion criteria to be outlined here only briefly, eg no individual objects, no objects / strategies in large or medium-sized cities, no pure building culture initiatives.
Qualitative examination of selected examples
Based on the previously outlined selection criteria, nine projects or regions were selected in agreement with the client, which were analyzed qualitatively. So we traveled to the regions, did expert interviews with various key people and viewed the projects on the ground. The strategy approaches are briefly described below:
Parallel, we have also included our neighboring countries in an excursus in our considerations. So in Austria, Switzerland, Norway and Italy it was analyzed, which synergies between mostly qualitative contemporary architecture and tourism development exist.
At the moment we are gathering all results and will release them at the end of the year in a publication. We organize a closing event at the beginning of December where we present the results as well.