There is hardly any other topic that moves the world of tourism planning as much as the digital transformation. A lot is already happening on national as well as federal state level and recently the topic of Open Data has also reached the tourism industry.  Discussions about the requirements that the semantic web brings with it and the needs of customers, who want to receive relevant and up to date data all the time, are topic of podium discussions, during bar camps and in everyday lives of destination managers.   The necessary platform and corresponding software is provided by technical suppliers. Regional tourism associations are working – sometimes faster, sometimes slower – on appropriate strategies to ensure that the guests receive the most relevant, up-to-date and high quality data possible. Be it as a marketing measure or as a practical orientation aid on site.