May 2, 2019
by Karsten Palme
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How comprehensive must a tourism strategy be and what information is actually needed? In short: less is more! The world of tourism planning is becoming more and more complex – focusing on core tasks and orientation towards implementation is the key to successful DMOs.
Continue Reading →April 26, 2019
by Martina Leicher
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A review of the symposium of the “AG Historische Stadt- und Ortskerne” (working group focusing on historic city centers) in Detmold on 11th October 2018:
Almost 100 participants had travelled from all corners of North Rhine-Westphalia to Detmold to spend a day exploring the tourist potential of their historic cities. The program was varied and offered plenty of opportunities for lively discussions alongside the event.
Continue Reading →April 24, 2019
by Steffen Gebbeken
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The hiking trail network in the district of Euskirchen will be completely revised by the end of 2019. The funding project will reduce the entire network of circular hiking trails from 1,600 km to around 1,145 km. At the same time, the quality will be upgraded to meet the high demands of today’s and tomorrow’s generation of hikers and to increase the value-adding effects of hiking tourism in the region.
Continue Reading →April 2, 2019
by Laura Selenz
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Wendland? Where’s that? And what’s so special about it? Since 2016, COMPASS has been entrusted with the task of answering this question and developing and communicating the recreational and experiential value of a unique, rural region in Germany. After 3 years of tourism marketing, which began with the strategic development and positioning of the destination brand “Wendland.Elbe – naturally creative” it can be summarized: the Wendland region appeals, arouses curiosity and those who have been here soon return.
Continue Reading →July 19, 2018
by Karsten Palme
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“Low staff motivation”, “skills shortage”, “seasonal workers” or “poor service quality” are keywords that drive hotel managers to despair. Employees that are unfriendly, not motivated, do not deliver the expected service quality or quit their job as soon as possible pose a serious threat to the success of a hotel business. The very common initial reaction of hotel managers to solve the problem is to increase control and repeat commands or to fire staff and hire fresh people. Continue Reading →